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Dataforge Cataloguer · For auction houses

Photograph the lot. Approve the entry.

Dataforge Cataloguer drafts the title, description, condition, category and quantity of a lot from a few phone photos in about 15 seconds. Your team checks it, edits it and sends it straight to your auction system.

A 20-minute call, on your own lots if you send photos ahead.

Dataforge · Cataloguer
Dataforge
Cataloguer
Lots
To review
Sales
Set up
Categories
House style
Audit log
Timed sale 214
Catering and workshop equipment · 
2 of 6 sent
3 of 6 sent
All cataloguers ▾
LotItemCataloguerChangedStatus
1046Stainless steel prep table, 1800mmD. OkaforTitle
Sent
1047Velmarro VX-2G espresso machineD. OkaforNone
In review
Sent
1048Drevanne cordless power tools, 14 piecesM. PriceQuantity
Sent
1049Pallet racking, 6 baysJ. WrenNone
Drafting
1050Office task chairs, set of 8M. PriceNone
In review
1051Undercounter glasswasherJ. WrenNone
Photographed
9:41
‹ Sale 214Lot 10473 photos
Lead photo
AI draft · Standard style
Drafting…
Ready to check
Title
Velmarro VX-2G two-group commercial espresso machine
Description
Two-group espresso machine in brushed stainless steel with twin steam wands, hot water outlet and cup warmer. 230V, 3.2kW. Two portafilters. Not tested.
Condition
Grade BLight scratches to drip tray
Categoryyour list
Catering › Coffee machines
Qty
1
Serial number
Not legible, left blank
!Asset tag on the side panel. Check it's the vendor's to sell.+1
Approve and send
✓ Approved
The bottleneck

Every lot waits for someone to type it up.

A lot can't go into a sale until it has a title, a description, a condition and a category. When cataloguing falls behind, so does everything after it.

  1. 01

    Nothing sells until it’s catalogued

    Slow cataloguing means slower sales and a fuller warehouse. Goods-in keeps arriving whether the descriptions are written or not.

  2. 02

    Skilled people, typing

    Experienced cataloguers spend their day typing up items they understood at a glance.

  3. 03

    Three ways to describe one item

    Every cataloguer writes differently, so the same item gets described three ways in one catalogue.

  4. 04

    Everything handled twice

    Photos are taken on the warehouse floor and the entry is keyed in later, at a desk.

See it catalogue a lot
Goods-in · bay 2Sale 215 closes 24/10
LOT 1102
Pallet truck
In 06/10
Not catalogued
LOT 1103
Bench grinder
In 06/10
Not catalogued
LOT 1104
Chest freezer
In 07/10
Not catalogued
LOT 1105
Mitre saw
In 07/10
Not catalogued
LOT 1106
Steel shelving ×4
In 08/10
Not catalogued
LOT 1107
Combi oven
In 08/10
Not catalogued
How it works

From photos to a catalogue entry in four steps.

Your cataloguer takes the photos and approves the entry. The typing in between is done for them, and nothing is sent until they say so.

  1. 9:41
    LOT 1047
    Add the model plate next
    Done
    01

    Photograph

    A few angles, plus any model plate or label, on any phone.

  2. 9:41
    ‹ Sale 214Lot 1047
    ShortStandardBulletsFull
    AI draft · Standard style
    Drafting…
    Ready to check
    Title
    Velmarro VX-2G two-group commercial espresso machine
    Description
    Two-group espresso machine in brushed stainless steel with twin steam wands, hot water outlet and cup warmer. 230V, 3.2kW. Two portafilters. Not tested.
    Condition
    Grade BLight scratches to drip tray
    Categoryyour list
    Catering › Coffee machines
    Qty
    1
    Serial number
    Not legible, left blank
    02

    AI drafts

    Title, description, condition, category and quantity, in about 15 seconds.

  3. 9:41
    ‹ Sale 214Lot 1047Edit
    Lead photo
    AI draft · Standard style
    Drafting…
    Ready to check
    Title
    Velmarro VX-2G two-group commercial espresso machine
    Description
    Two-group espresso machine in brushed stainless steel with twin steam wands, hot water outlet and cup warmer. 230V, 3.2kW. Two portafilters. Not tested.
    Condition
    Grade BLight scratches to drip tray
    Categoryyour list
    Catering › Coffee machines
    Qty
    1
    Serial number
    Not legible, left blank
    !Asset tag on the side panel. Check it's the vendor's to sell.+1
    Approve and send
    03

    Review

    Edit anything, then approve. Anything it wasn’t sure about is highlighted.

  4. 9:41
    ‹ Sale 214Send lot
    LOT 1047 · Approved
    Velmarro VX-2G two-group commercial espresso machine
    Sending to your stock system
    VendorThrandell Catering Ltd
    Goods-inGI-20931
    Sale214 · Catering
    CategoryCoffee machines
    Check the vendor and goods-in record match this lot before you send it.
    Change
    Send
    04

    Send

    Approved entries go straight into your auction or stock system.

Walk through the four steps with us
For the head cataloguer

What the AI does, and what it won't.

It writes the first draft. Your team approves every entry, edits anything they want and keeps the final say on what goes in the catalogue.

What it does

Writes the title and description
Auction-style, in your house style, from the photos.
Picks a category from your list
Your own categories, not a generic set.
Judges condition
A grade and a short note, from what the photos show.
Counts items
So a pallet of 14 power tools is listed as 14.
Reads serials and model plates
When they are clearly visible in a photo.
Picks the lead photo
The best shot goes first.
Flags what needs a human look
Asset tags, possible safety issues and anything it isn’t sure of.

What it won't do

Invent a serial number or spec
If it can’t see it, the field is left blank.
Publish or send without approval
Every entry is approved by a person first.
Decide whether an item should be sold
That stays with your team.
LOT 1047 · For review
Velmarro VX-2G two-group commercial espresso machine
Model
VX-2G
Read from the plate
Serial number
Not legible, left blank
Flagged for a person
!
Asset tag on the side panel
Check it belongs to the vendor before the lot goes in the sale.
!
Mains cable cut, no plug
Possible safety issue. Have it checked before it's sold as working.
See it draft one of your lots
For the warehouse team

Built for the warehouse floor.

It runs on the phones your team already carries. If the signal drops at the back of the warehouse, stalled items retry on their own.

LOT 01

No app store

It’s a web app that installs to the home screen. Sign in once and stay signed in.

Any phone with a camera
LOT 02

Choose the description style

Short, standard, bullet list or full, set before the AI runs.

Short · Standard · Bullets · Full
LOT 03

Recovers by itself

Stalled items retry automatically. A failed draft gives a “try again” button, and the photos are kept.

Photos never lost
LOT 04

Team view

Supervisors see every lot in progress, who catalogued it and what was changed.

Who, what and when

Send us photos of a few typical lots and we'll show you the drafts on the call.

Book a demo
For IT and systems

It sends entries into the system you already run.

It's connected to a major ERP and stock system in production at a UK commercial auction house. We connect to other auction and inventory platforms through their API.

Checked before it’s sent

The reviewer sees which vendor and goods-in record an entry is going to, so a wrong match is caught before it reaches your system.

Your categories

Entries use your own category list and house style, so they arrive ready for the sale.

Through the API

Tell us what you use and we’ll confirm on the call how we’d connect to it.

Tell us which system you use
Data and security

Your photos and catalogue data stay yours.

UK and EU hosting
The app, the database and the photos are hosted in the UK and EU.
No training on your data
Enterprise AI terms: your photos and catalogue data are not used to train AI models.
Your own accounts
Each person signs in with their own account, with cataloguer and admin roles.
Every action logged
Who created, edited and approved each entry, and when.
Ask for the security overview

When someone asks who changed a description or who approved a lot, the answer is in its history.

Getting started

Start with a pilot on your own lots.

It runs next to the way you catalogue now until your team is happy with it. How long set up takes depends on your system, so we'll talk it through on the call.

Book the demo call
  1. 01

    Demo call

    20 minutes, on your own example lots if you send photos ahead.

  2. 02

    Set up

    We tune the AI to your past catalogues and categories, and connect your system.

  3. 03

    Side by side

    Your cataloguers use it next to the current process while we tune it.

  4. 04

    Switch over

    It becomes the normal way of working.

Built by Stratas

Stratas has helped more than 150 organisations automate document‑heavy work.

More from Dataforge
FAQs

Questions auction houses ask first.

Something not covered here?

Ask us on the call

No. It takes the typing away. Your team still checks and approves every entry, and they always have the final say.

The cataloguer sees the draft before anything is sent and can edit any field. Fields it isn’t sure about are highlighted, and it leaves details blank rather than guess.

Yes. We set it up using examples from your past catalogues and your own category list.

It’s connected to a major ERP and stock system in production, and we can connect to other auction and inventory platforms through their API. Tell us what you use and we’ll confirm on the call.

A phone with a camera and an internet connection. No scanners or special hardware.

Priced per house, based on volume. We’ll quote after the demo.

Book a demo

See it catalogue your lots.

Send us a few photos of a typical lot and we'll show you the draft entries on the call.

We'll use your details to respond to your demo request. Read our privacy notice.

A 20-minute call. No commitment.