Cookies are small text files a website stores on your device. They let a site remember things between page loads, such as a preference you have set. Similar technologies, including browser local storage, do the same job, and this policy covers those too.

How we ask for your choice

The first time you visit, a banner asks which optional cookies you are happy for us to use. Nothing optional is set until you answer.

Accept all allows the analytics cookies described below and marketing cookies. Marketing cookies cover visitor identification, which lets us recognise a returning business and connect an enquiry to the pages that were read before it, and advertising, which tells Google Ads and LinkedIn when a visit from one of our ads leads to a demo request and lets us show our ads on Google and LinkedIn to people who have visited this site.
Analytics only allows the analytics cookies but not marketing cookies.
Essential only declines both. The site works exactly the same either way.

Essential cookies do not require your consent, because the site cannot function without them. Everything else does, and we treat declining as the default until you tell us otherwise.

You can change your mind whenever you like. The Cookie preferences link in the footer of every page reopens the banner, or use the button below.

Cookies this site uses

Essential

Essential cookies
Name	Purpose	Duration	How to control it
stratas_consent	Stores your cookie choice so we can honour it and so the banner stops asking	12 months	Clear your browser data. The banner will ask again on your next visit.
sb-…-auth-token	Signs Stratas staff in to the private admin area. It is never set for ordinary visitors	Session, refreshed while signed in	Only applies to signed-in staff
sp_sid	Set only on private summary pages we prepare for a specific company after a conversation, so the person who prepared the page can see it was opened. It holds a random id and nothing about you	90 days	Clear your browser data, or simply do not open a page of that kind

Analytics, set only if you accept

Analytics cookies
Name	Purpose	Duration	How to control it
ph_…_posthog	PostHog. Distinguishes one browser from another so page views can be counted as visits rather than hits. Stored in a cookie and in browser local storage	12 months	Choose Essential only, or reopen Cookie preferences and withdraw consent

PostHog is configured so that session recording is switched off, automatic event capture is switched off, and we collect only the page views and specific events we have chosen. We also use Vercel Analytics, which measures traffic and page performance without setting any cookie and without identifying individual visitors.

Marketing, set only if you accept all

Marketing cookies
Name	Purpose	Duration	How to control it
si_bid	Stratas visitor identification. A random id that lets us recognise a returning business and connect an enquiry to the pages read before it	12 months	Choose Analytics only or Essential only, or reopen Cookie preferences and withdraw consent
si_session, si_campaign	Stratas visitor identification. Held in browser session storage, not a cookie: the current visit and the campaign that brought you here	Until you close the tab	As above
_gcl_au, _gcl_aw and other _gcl_ cookies	Google Ads. Links a visit that started from one of our Google ads to a later demo request, so we can see which ads lead to enquiries	90 days	As above
IDE, test_cookie, ar_debug	Google Ads. Set on Google’s own domains (doubleclick.net and googleadservices.com) to measure our ads and to show them to people who have visited this site	15 minutes to 13 months	As above
li_fat_id, li_giant	LinkedIn Insight Tag. Measures which LinkedIn ads lead to visits and demo requests	7 to 30 days	As above
UserMatchHistory, AnalyticsSyncHistory, lms_ads, lms_analytics, li_sugr, bcookie, lidc	LinkedIn. Set on linkedin.com by the Insight Tag to measure our ads and to show them to people who have visited this site	24 hours to 1 year	As above

Both tags let Google and LinkedIn measure our ads and show them to people who have visited this site. They load only after you choose Accept all, and if you later withdraw consent they stop (the Google Ads tag uses Google’s Consent Mode to do this). We tell Google and LinkedIn that a demo was requested, never the details you typed into the form.

Embedded content from other companies

Some pages include content hosted elsewhere. These set their own cookies, but only once the content actually loads, and we hold that back until you have accepted analytics cookies or asked for the content directly.

Third party embedded content
Source	Where it appears	When it loads	Their policy
Storylane	Interactive product demos on partner pages	After you accept analytics cookies, or when you click to open the demo	storylane.io
YouTube	Videos on product and about pages	Only when you press play. We use youtube-nocookie.com, so nothing is set beforehand	policies.google.com

What we do not use

We do not run Google Analytics or the Meta pixel. The only advertising tags are the Google Ads tag and the LinkedIn Insight Tag described above, and they load only if you accept all cookies. We do not sell any information gathered by cookies, and we share it only with Google and LinkedIn, for the advertising described above.

Do Not Track

If your browser sends a Do Not Track signal, our analytics respects it and does not capture your visit, even if analytics cookies were previously accepted. Marketing cookies follow the choice you make in the banner instead: they load only if you choose Accept all.

Managing cookies in your browser

Alongside the controls on this site, every major browser lets you block or delete cookies:

Blocking essential cookies will stop the site remembering your cookie choice, so the banner will reappear on every visit. Nothing else on the site will break.

Changes to this policy

When we add or remove a cookie, we update this page and change the date at the top. If the change is material, the consent banner reappears so you can make a fresh choice against the new policy.

Questions about cookies go to enquiries@stratas.co.uk. For everything else we do with personal data, see our Privacy Policy.